Fail to engage your sponsors and you will fail to deliver the project. Making assumptions on the enthusiasm of your sponsors is fatal. At best you’ll be missing vital support, at worst you’ll need to manage a destructive force.
The rapid growth of Project and Programme Management frameworks for the delivery of IT projects has empowered a wider section of the organisation to realise transformation. These frameworks have increased predicability in outcomes of our projects, and by doing so have enabled Sensing/Thinking MBTI™ personality types to become the key drivers of our projects. For the Business Analyst, charged with bridging the gap between a project and the intended value; this presents a challenge.
Failing to leverage sponsors is the leading cause of change failure, bar none.